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Betting Mastermind Review – Is £20,000+ Profit Achievable?

Trial Overview

Quick Summary

  • Trial Start Date: August 2025
  • Sport/Market: All
  • Service Type: Matched Betting & Exchange Strategies
  • Trial Setup: An overview of the tools available
  • Final Verdict: Approved

Introduction

Welcome to my Betting Mastermind review, where I take a closer look at this UK matched betting service created by industry veteran Mike Cruickshank.

I tested the updated Betting Mastermind 2.0 version, which Mike says is the most powerful money making tool that he has released so far.

Mike has been helping bettors profit since 2010 with various systems and services. Designed for both novices and seasoned bettors, Betting Mastermind offers beginner-friendly systems and advanced exchange strategies for those restricted by soft bookmakers.

This review explores whether the service’s ambitious goal of building a £20,000+ bankroll is achievable for the average bettor, highlighting the most effective systems across its five stages of matched betting.

Betting Mastermind review - Five stages

New Account Offers

Stage 1 introduces beginners to matched betting, targeting a £1,000 profit by leveraging bookmaker welcome offers to rapidly grow your bankroll.

A dedicated page lists current offers and promotions, guiding new bettors through each opportunity with clear strategies, such as the ‘bet X get X free’ approach, to convert bonuses into profit.

Betting Mastermind review - New account offers
Betting Mastermind review - bet example

There is also a page displaying all the current offers from online casinos:

Betting Mastermind review - Casino offers

Each Way Sniper

Each Way Sniper finds each-way value in horse racing markets by “identifying a key inefficiency in betting markets”. Bookmakers often pay more for the place component of an each-way bet than what they should considering the exchange odds.

The software offers three strategies to capitalise on these opportunities, catering to both beginners and advanced bettors.

We reviewed Each Way Sniper as a standalone product and we were able to bank £1,385.76 profit to £10 stakes using Strategy 3 (as described below).

Read our full Each Way Sniper review here.

Strategy 1: Straight Each Way Bets

This is perfect for beginners and is essentially each-way arbitrage betting. Use the software and calculator to lock in a guaranteed profit by laying the bets on exchanges. The expected profit per month is £100 – £200 according to Betting Mastermind. 

Betting Mastermind review - Each Way Sniper

Notice the Rating column on the far left.

This features in most of the systems discussed in this review. A rating of 100 indicates a breakeven bet, a rating below 100 indicates a losing bet, and a rating over 100 shows a profitable betting opportunity.

Each system varies slightly in terms of the recommended minimum rating for a bet to qualify.

Here, the advice is to bet only on horses with a rating above 105.

Below you can see the calculator to show the exact amounts to lay for on the exchange bets: 

Betting Mastermind review - Each Way Sniper example

The important information is the suggested lay stake for the win bet and place bet, which in this instance is £43.65 and £14.62.

Backing at a bookmaker and laying at an exchange would result in £5.35 profit in this case, whatever the end result of the race.

Strategy 2: Extra Places Strategy

This strategy is aimed at profiting from major racing festivals and weekend TV races.

On these races, bookmakers compete with each other by offering extra places to attract customers. Again, you can secure a profit by laying on the exchange.

You would use this in conjunction with strategy 1, as there are only a handful of major racing festivals held throughout the year. 

Strategy 3: Each-Way No Lay Strategy

This is the most advanced strategy and comes with an expected profit of £200 – £2000 per month according to Betting Mastermind. It involves placing the same bookmaker bets as you would in strategy 1 but without laying on the exchange.

This strategy comes with more curated advice, including odds range, time to bet and more. Extra patience and the necessary bankroll are required to absorb losing runs, so it is only recommended for more experienced bettors.

The advantage is that your average profit per bet will be higher as profits are not being eroded by Betfair commission on winning lay bets, which will be most bets placed.

There is, however, the added risk that account limitations could kick in before you have reached a profit. Strategies 1 and 2 lock in a small profit on each bet and almost guarantee that you will be in profit by the time your accounts are restricted.

However, this strategy carries higher risk due to variance, and the timing of account restrictions could significantly impact overall profit.

That leads to an important point on the Each-Way Sniper System.

Bookmakers have become increasingly sensitive to bettors taking advantage of clearly mispriced each-way bets in recent years. They may quickly identify that a user placing these bets is a sharp bettor and therefore remove their promotional eligibility.

That doesn’t mean you should avoid these bets completely. However, be sure to mix in other types of bets on horse racing and popular sports such as football to avoid standing out as someone only betting on each-way arbs.  

Betting Mastermind 2.0

Get Instant access to ALL 15
profit Making systems

2up Software

The 2up Software System capitalises on the promotion where soccer bets are paid out as winners when your team leads by two goals.

Bet365 is the most valuable bookmaker for this system, offering competitive odds and applying the promotion to most football matches.

The software is used to identify bets to back with the bookmaker and lay on an exchange, usually triggering a small loss. The profit from the system comes when your team goes up by two goals but loses, resulting in both bets being paid as winning bets.

Betting Mastermind say that the system triggers a double payout once every 30-35 bets, and that if betting with £50 stakes, you might make £500 in a month.

Betting Mastermind review - 2 UP

The software highlights three key figures: back odds, lay odds and effective odds. The lay odds specify which exchange they are available at.

Betting Mastermind describe the effective odds as “a simple way to measure the value of an opportunity – the higher the effective odds, the better the potential return compared to your initial loss”.

The advice is to bet only on teams with odds between 1.6 and 4.0, with minimum effective odds of 70 and a small gap between the back and lay odds.

And that’s it!

Simply check the software as often as you can, filter by effective odds to quickly see the games which qualify and place your back and lay bets.

Use the calculator to work out the exact lay stakes. In this example, if betting £100 on Bet365, you would lay £96.51 to lock in a loss of £5.42.

Betting Mastermind review - 2 UP calculator

If the team led by two goals and lost, you would make £260 profit on Bet365, and £94.58 (after commission) on Smarkets, for a total profit of £354.58.

Let’s do some rough calculations on the profitability of this exact bet based on the assumption the double payout occurs once every 35 bets.

On every bet, you would incur a qualifying loss of £5.42.

That equals a total loss of £189.70. When the double payout hits, we see a profit of £354.58, resulting in an expected overall profit of £164.88 after 35 bets.

Betting Mastermind says that “with regular betting you can make anywhere from £100 – £1000 per month”.

This seems realistic based on the volume of opportunities available, particularly in winter.

Odds Matching

The Odds Matching software pinpoints “the best possible betting opportunities between bookmakers and exchanges”. It identifies bets where the bookmaker’s odds are closely matched with the lay odds at an exchange.

Betting Mastermind review - Odds matching tool

Each bet is assigned a rating based on how close the back and lay odds are, with commission accounted for. A rating of 100 indicates the odds are the same. Any rating over 100 highlights a profit opportunity.

The software has two main purposes:

  • Converting bonus bets into guaranteed profit
  • Qualifying bets to trigger a promotion

You can also use it to find arbitrage bets or ‘recreational’ bets designed to blend in with regular bettors and disguise your other matched betting activity.

Again, you can use the calculator to work out the correct stakes based on the type of bet you are placing. If you are converting a £10 bonus bet, check the ‘Stake Not Returned’ box and the calculator displays the exact lay stake required.

In the below example, you would stake £10 for a guaranteed profit of £9.80.

Betting Mastermind review - Odds matching calculator

This software is great for saving time in converting bonuses and identifying potential qualifying bets. Bookmaker links are included for every bet to make bet placement even faster.

Price Boost Software

The Price Boost Software helps bettors profit from price boosts, whereby bookmakers enhance their odds for certain bets. By finding bets where the price is boosted above the exchange lay odds, you can secure a profit regardless of the outcome.

Again, any bets with a rating above 100 present a profit opportunity. The recommendation is to only bet when the rating is 107 or higher.

Some price boosts involve multiple events occurring at the same time. For example: Liverpool and Manchester United to both win. These bets offer value, but you cannot lay to lock in a profit. Helpfully, the software has a column displaying whether or not you can lay the bet.

These bets will be profitable long term, so even if the bet cannot be laid, it is still recommended to bet on any selections with a rating over 107.

Betting Mastermind review - Price boost software

Betting Mastermind say that you can make between £50 and £500 each month from price boosts, depending on how many bets you place and how much you stake on each bet.

In my opinion, this is a reasonable estimation, although the average user would be much closer to £50 profit per month on average than £500.

Keep in mind that with these bets, bookmakers impose a maximum stake on each boost.

Dutching Software

The Dutching Software finds opportunities to lock in a guaranteed profit on back bets across two different bookmakers, or between a bookmaker and exchange. This differs from the previous tools which find opportunities to lay bets on an exchange to lock in the profit.

The rating figure indicates how much you would win or lose from a £100 bet. For example, a rating of 105 means you would make £5 per £100 bet.

Betting Mastermind review - Profit Maximiser dutching

Here, we can see there are no profitable dutches currently available as the highest rated bet is 99.70.

The dutching calculator will show you the exact stakes required to achieve an equal profit or loss regardless of the result.

Betting Mastermind review - dutching calculator

You simply specify your bet amount, which is the total amount wagered across both bets. The odds are auto filled, although you can manually change these if the bookmaker adjusts their odds. It then shows the exact amount to wager on each bet, and the overall profit or loss from the dutch.

A useful feature is the ability to round stakes to avoid betting suspicious amounts such as £45.41.

Bookmakers assume that anyone betting those sorts of amounts is arbing or dutching. The only problem is that it only rounds to the nearest whole number. Ideally, it would round the stakes by £5 or £10 to better mimic recreational betting patterns.

Additionally, it is recommended to spread dutching bets across several different bookmakers instead of using the same ones repeatedly. This will extend the lifespan of your accounts and help squeeze out as much profit as possible.

Exchange Systems

Stage 5 of the Betting Mastermind service is ‘Long-term exchange profits’.  

Four systems are provided: Betfair Renegade, Betfair Sniper, 1% Club and Insiders System.

Let’s first take a look at Betfair Renegade.

Betfair Renegade

Betfair Renegade seeks to identify value football bets on the Betfair Exchange. Here is how the software is described:

“Our sophisticated mathematical model analyses football matches and calculates their true odds. When these calculated odds differ from Betfair’s market prices we’ve found a profit opportunity. The bigger the difference the stronger the value”.

Betting Mastermind review - Each Way Sniper

This rating system is different to the previous systems in this review. This is because the software only shows bets at odds higher than its rated price. Therefore, a rating of 0 indicates a breakeven bet, and anything above 0 has an expected edge.

The recommendation is to bet only if the rating is 15 or higher, back odds are under 10.0 and back book % is under 100.8% on the Betfair Exchange. Additionally, you should only bet in the 60 minutes before kick-off, even though the tool scans opportunities 24 hours in advance.

Betting Mastermind advise to start with £5 stakes. They claim that by placing 3-4 bets per day, you could expect monthly profits between £100 – £200 if following the guidelines outlined.

I am cautious about these claims. The system recommends 3–4 bets daily, but based on my experience, 1–2 bets per day is more realistic. Even less in summer when opportunities are scarcer.

Additionally, I do have some doubts around the edge. The software identifies big edges on major football leagues. For example, the screenshot above shows an edge of 12.36% on the Spanish La Liga match. It is an extremely rare tipster that can identify an edge of that size on markets as sharp as these.

It would take quite some time to build up a database of bets to confidently determine the profitability of the system. The advice by Betting Mastermind to “start small and gradually build up” once you’ve proven the system works for you. I think this is sound advice.

I would not discourage anyone from trying the system for themselves, but certainly I would encourage allocating a cautiously sized bankroll.

Betfair Trading Manuals

The other three Betfair systems are trading manuals which walk you through a specific approach to trading on Betfair. The 1% Club is a football trading manual, whilst Betfair Sniper and Insiders System focus on horse racing.

The manuals outline straightforward processes that are easy to understand but require time and practice to master. The success of each user will vary based on several factors including their time available, trading experience, patience and natural trading ability.

Not every user profiting from the bookmaker-based systems will be able to make a profit by trading on Betfair. It is only once you try the strategies for an extended period of time that you will be able to gauge how successful you are and whether the strategy works for you.

Betting Mastermind 2.0

Get Instant access to ALL 15
profit Making systems

Final Verdict

Betting Mastermind is an outstanding service for anyone with access to bookmaker accounts and promotions. Each system comes with a training guide and specified rules and filters to apply.

Users have the ability to tailor the filters of most systems to fit their own personal circumstances.

The profit target for each of the 5 stages of matched betting is realistic, in my opinion.

It depends on the time and effort of the user. A user who has not been restricted at many bookmakers, and who has the time and patience to use the strategies outlined throughout this review could definitely achieve the £20,000 profit target.

I fully recommend the service to anyone with the time and bookmaker accounts to make it worthwhile.

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Justin Ellis avatar
Review by

Justin Ellis

With years of experience making a living from professional betting, he also produces content across a wide range of sports and racing.

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2 Comments

  1. Hi Justin
    As always a well written and balanced analysis.
    I followed Mike Cruikshank many years ago, and was succesful – his advice was well written & mathematically sound.

    The problem lies in your last sentence above – anyone with the time and bookmaker accounts.

    I don’t have any bookie account which is usable with decent stakes – banned or severely limited to a few ££s. There are many out there in the same position.

    Good luck to all who have usable accounts – look after them !!

    1. Hi Lea,

      Thank you for your comment!

      You are exactly right. Matched betting is great for building a bankroll or for a side-income, but it is not an endless honeypot.

      Using strategies to extend the life of your bookmaker accounts is crucial but eventually they will all be restricted, as you have experienced.

      Then it is up to making a profit on sharp bookmakers and exchanges – do take a look at my Inform Racing review which is a service that can be used on Exchanges. I will also continue to track services moving forward which are designed for Exchange use as that is where many bettors like you find themselves.

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