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The Value Machine Review – Does It Actually Work?

Trial Overview

Quick Summary

  • Trial Start Date: July 2025
  • Sport/Market: Horse Racing
  • Service Type: Value betting software
  • Trial Setup: Bets tracked at bookmakers & BSP
  • Total Profit: TBA
  • Final Verdict: In Progress

Introduction

The Value Machine has been on my radar for a while now.

For quite some time, it wasn’t available to new members. The creator, Kieran Ward, seems to open and close access periodically, presumably to protect existing users and make sure everyone has a fair shot at getting their bets on. Fair enough.

I’ve heard plenty of good things about it from others in the betting world. Some claim it’s been a game changer for their horse racing betting.

But as always, the real question is, does it actually work?

Now that I’ve finally got my hands on it, I’ll be putting The Value Machine through its paces and sharing my results with you here.

The Value Machine software interface

How Does The Value Machine Work?

In a nutshell, The Value Machine looks for horses that are likely to go off at a shorter price than the odds currently available. This means you’re getting “value”, or in other words, backing something at a bigger price than its true chance of winning.

Instead of relying on form reading, speed ratings, or trainer trends, the software focuses purely on analysing the betting markets.

It looks for patterns and indications that suggest a horse’s price is likely to shorten before the off, perhaps a sign that “smart money” might be coming in.

These market movements are then used to flag up selections that historically go off at lower prices than they were when identified, suggesting the user has locked in value.

Over time, backing horses at these value odds should result in profit.

The Value Machine Strategies

When I signed up to The Value Machine, I was given access to a member’s area that includes the web-based software, video tutorials and a range of strategies you can use with the tool.

The four strategies listed were:

  • Mid-Range Consistency
  • Back As Many Selections As You Possibly Can!
  • Low Risk / Low Workload
  • Big Price Betfair SP Strategy

What stood out straight away was the flexibility.

The software can be used in a way that suits your lifestyle, whether that’s going all in and betting on every selection it generates (since all picks are marked as value and should, in theory, be profitable over the long term), or taking a more cautious approach by narrowing down to certain odds ranges or risk levels.

One pleasant surprise was the inclusion of a Betfair Exchange strategy. I hadn’t expected that, as I assumed The Value Machine was designed solely for bookmaker use.

I’ll definitely be keeping a close eye on the Exchange results to see how they compare.

Advertised Stats

Based on £10 stakes

124,623

Bets

£102,700

Profit

16.6%

Strike Rate

8.2%

ROI

Putting It to the Test

The advertised stats are based on backing every single selection The Value Machine has generated since July 2021.

Of course, that’s not a realistic approach for most of us, but it does give a sense of what the software is capable of.

For example, narrowing the odds range to between 3.00 and 8.00 more than halved the number of selections, yet still produced a profit of £48,200 and an 8.95% ROI to £10 stakes.

For this trial, my plan is to back as many selections as I can while I’m at my desk. I won’t be applying any odds filters or manually narrowing the selections. I’ll just take what comes.

There is an option to set up Telegram alerts, which I might try if I’m struggling to get enough bets on during the day, but for now I’ll see how things go.

The recommended starting bank depends on the odds range you choose when setting up the software. Since I’m backing all selections without filtering, the advice is to use a 300 point bank.

If I’d limited the odds to a maximum of 3.00, the recommended bank would be much smaller at just 75 points.

Alongside the main trial, I’ll be tracking the Betfair SP results separately with their own bank, just to see how they stack up against the bookmaker bets.

Key Details

The Value Machine is web-based software providing horse racing tips, with a number of strategies available for narrowing down bets.

All tips are available via the software and it can be linked to Telegram for notifications to your devices.

The Value Machine Review Results

My trial results will be posted here.

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Josh Henderson
Review by

Josh Henderson

Cutting through the noise to find tipsters that actually deliver. On a mission to uncover the best betting services in the UK.

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