King Of The Picks review

King Of The Picks Review

Review Date: December 2023


Tagline: "How to beat the bookies and start making a profit while watching ITV Racing"

Welcome to our King Of The Picks review.

Introducing Hugh Doyle, a former bartender who decided to go pro as a horse racing tipster after losing his job during the COVID pandemic.

Despite it being a completely new career path for Hugh, he certainly wasn't a stranger to the world of horse racing betting. He had grown up around horse and greyhound racing, and his brother went on to be a jockey.

He has managed to make a steady income since then, and now he wants to share his bets in the hope that he can help others beat the bookies too.

Advertised Stats

  • 267.18 Points Profit
  • £13,359.19 Profit to £50 Stakes (£10,000 Starting Bank)
  • 8.08% ROI
  • 38.52% Strike Rate
  • 133.59% Bank Growth

Hugh's posted results showed that he had certainly been beating the bookies, but we needed to do a bit of digging to find out his return on investment and strike rate.

At 8.08%, it was a decent return, and he had more than doubled his 200-point betting bank.

Key Details

The service provides horse racing tips only, including a mixture of straight win and each-way bets. The advice includes the advised odds, place payouts, and stakes that should be used for each bet.

All tips are posted to a member's area as well as being sent out via email.

When are tips sent?

21:00 UK time 

How many tips are there?

40 tips per month on average

What is the advised bank?

200 points starting bank

Review Notes

For this tipster trial, we aimed for 400-500 bets in order to be able to analyse results fairly.

We reached 378 bets and that covered a period of six months access to the service.

Results include profit and loss at the odds the tipster provided, as well as odds that we could find at bookmakers. We also recorded results at Betfair SP for good measure.

Review Conclusion

We had an interesting experience during our King of the Picks review, as the service produced a decent profit of 29.27 points at the advised odds, but we recorded that 28.76 points were lost in our own results.

The reason for this is that, in our own results, we checked that both the quoted odds and place payouts were available on at least two bookmaker sites.

We felt that this was reasonable, as if, for whatever reason, you couldn't use one particular bookmaker, then at least they would be available on at least one other provider.

The place payouts are a key thing here, as they made a big difference to our profit. There were several runners that finished just outside the number of places we could find at 2+ bookies, so we missed out.

We want to point out that the advised odds and place payouts were almost always available at ONE bookmaker, so if you happened to have that account available to bet at, then the 29.27 points profit would have been easily achieved.

The service didn't make a profit at Betfair SP, which was to be expected due to the place payouts.

There were fewer winners due to the standard Betfair places offered, but you could always select a custom place market. This would have increased the profit, but we just went with the standard payouts (usually 2 to 4 places, depending on the size of the field) to keep it simple.

We were pleased with other aspects of the service and found that Hugh was very reliable with sending the tips out when he said he would. Usually this was at 10.00am or sometimes 9.00pm on the evening before.


Across six months, we observed a 14.38% decline in our bank while following this service. It's important to note that this calculation is founded on advised odds accessible at two or more bookmakers.

However, should we base our assessment on odds available at a single bookmaker, we would undeniably be in profit.

Given this challenging scenario, we've assigned a neutral rating. The reality is, its profitability may vary depending on individual bookmaker availability, making it a service that some may be able to use to make a profit, while others may not.


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